Were you looking to promote your business, event, or offering? With this free tutorial, learn how to make an impressive brochure or pamphlet in PowerPoint easily. We will walk through a step-by-step process to design and format a professional-looking brochure using PowerPoint's versatile tools. You can build stunning brochures from scratch even if you have no prior design experience. Let's get started!
Before Making a Brochure in PowerPoint
Before jumping into the design process, take the time to complete these preparations, which will ensure your workflow is efficient and organized:
Gather Content
Collect all the assets you want to feature in the brochure, such as text, logos, images, contact information, pricing lists, etc. Having this content ready will make putting together the brochure smoother. Organize the materials into sections to incorporate them once the template is set up.
Choose Brochure Dimensions
Decide on the orientation, size, and folding options for your brochure. Tri-fold brochures are a popular choice for their versatility and compact size. Standard paper sizes like 8.5 x 11 inches (letter size) or 11 by 25.5 inches (tabloid size) work well for tri-folds. You can also opt for custom dimensions if needed.
Create a Design Template
Plan out the brochure structure and sections – sketch designs to visualize layouts. Use PowerPoint's template selection to find a premade design that matches your vision, or create your custom template with placeholders for text, graphics, etc.
Tip:
Having a template ready makes adding content faster since the design foundations are complete.
Steps to Make a Brochure in PowerPoint
PowerPoint, renowned for its exceptional visual designs and functionalities, is a versatile tool for crafting compelling promotional materials such as flyers and brochures. This guide is tailored to walk you through a streamlined process of creating impactful brochures using PowerPoint.
If you have an Office 365 subscription, the easiest way to create a brochure is by using PowerPoint templates available online. Find a design that suits your vision, add your content, and personalize it to your liking. If you prefer to build your brochure from scratch or if you cannot find the suitable template, the following instructions are intended for you:
Step 1: Launch a Blank Presentation in PowerPoint.
Step 2: Insert a table with one row and three columns. Navigate to the Insert tab, click on Table, and select the outline for a one-row, three-column table.
Step 3: Resize the table dimensions to 8.5 x 11 inches (= 21,59 x 27,94 cm), aligning with standard brochure dimensions. Resize the table using the handles on the border or utilize Table Tools Layout for precise adjustments.
Step 4: Ensure a clean aesthetic by selecting No Fill for all three columns. Go to Table Design > Shading > No Fill.
Step 5: Create a dual-screen brochure by duplicating the current slide. Right-click the slide thumbnail, choose Duplicate Slide from the menu, and configure your brochure's front and back layout.
Step 6: Enhance your brochure's visual appeal by adding images. Navigate to Insert > Pictures, and choose where to get the pictures. Arrange and resize the images strategically.
Step 7: Type content into the table columns. Utilize the Home tab for formatting options and adjusting fonts, sizes, and alignments. Consider using a slightly larger font and bold formatting for titles and headings.
Step 8: Review and refine the placement and size of images.
Step 9: When done, save your presentation through File > Save As, specifying the folder and format. Alternatively, click Print, choose your printer, and configure the printing parameters if immediate printing is desired.
Tips for Attractive Brochure Layouts
Brochures effectively highlight your business offerings and events. Whether distributed in person or online, they're versatile and easy to print. Despite the digital age, brochures stand out as a vital marketing tool.
Here are some useful tips and best practices for designing appealing brochure layouts in PowerPoint:
Use high-quality photos: Select vibrant, high-resolution photos that complement your brand and message. Avoid blurry or pixelated images.
Align elements thoughtfully: Align text boxes, images, and other elements in a structured way for clean lines and symmetry. Use alignment guides.
Apply consistent formatting: Keep fonts, colors, and graphic styles consistent across each panel for cohesion.
Balance text and negative space: Don't overcrowd the brochure. Allow breathing room between sections and incorporate white space.
Create contrast: Use contrasting colors and fonts to differentiate sections. Dark text on light backgrounds provides the needed contrast.
Highlight important info: Make key facts, contact details, or pricing stand out through larger or bold text, borders, or contrasting colors.
Use icons and graphics: Incorporate relevant icons, charts, or illustrations to visualize processes or concepts. Graphics make content more engaging.
Add useful callouts: Use pull quotes, sidebars, or text boxes to call attention to your most important content as needed.
Following brochure design best practices will create an informative and aesthetically pleasing brochure that captivates your audience.
WPS Presentation – An Excellent Alternative to PowerPoint
WPS Presentation is a fantastic option if you're looking for an affordable alternative to Microsoft PowerPoint for creating brochures, presentations, and more.
KEY FEATURES:
10,000+ Free Templates: WPS Presentation offers a diverse template library with modern brochures, flyers, reports, and presentation designs. Easily customize any template.
Smooth Performance: It has a fast, fluid interface that allows you to design seamlessly, even with large files. The streamlined software doesn't overload your PC.
Online Collaboration: Store and access your files on the WPS Cloud for online editing and sharing. Collaborate on projects in real-time for added convenience.
Cross-Platform Compatibility: Create seamless files that open properly in Microsoft PowerPoint. WPS Presentation maintains consistency when sharing across platforms.
Budget-Friendly: Get robust design capabilities absolutely free or upgrade to the premium version for more features at a pocket-friendly price.
AI-integrated: This software has a built-in AI assistant that offers guidance and generates user ideas.
WPS Presentation is a great option if you're looking for brochure design software that's easy to use and affordable. With its abundant templates and intuitive interface, you can easily drag and drop, customize, and stylize brochure content without prior design experience.
Whether you're a small business owner or part of a team, WPS Presentation can help you create professional-looking brochures that will impress your audience.
WPS Template – Make your brochure excellent
WPS templates offer diverse options across Presentation, Writer, and Spreadsheet categories. Users can explore free themed templates like Nature, Wedding, Medical, and more.
To download and use WPS templates, simply follow these steps:
Step 1: Visit WPS templates website: https://template.wps.com/.
Step 2: Browse through various categories such as Presentation, Writer, and Spreadsheet.
Step 3: Choose a template that suits your needs, click on it, and find the two options: to “Edit in browser” or “Download” this template.
If you decide to modify the template, the website will prompt you to log in using your WPS account and then take you to the editing interface with WPS 356:
If you opt to download, the template file (.pptx) will start downloading. After completion, open it in any presentation software:
How to Download WPS Presentation
Downloading WPS Presentation with access to those premium brochure templates only takes a couple of minutes:
Step 1: Go to the official WPS Office website: https://www.wps.com/.
Step 2: Click on Free Download.
Step 3: The installer file will download. Double-click to run it.
Step 4: Click Install Now and follow the setup wizard prompts to install WPS Office on your PC.
Step 5: Once installed, open WPS Office > New > Slides to browse professional templates sorted by category, including brochures.
Now you have fantastic brochure templates and the versatile tools of WPS Presentation at your fingertips! Craft a brochure you’re proud to share in no time.
FAQs
How do I choose the orientation and size of my brochure?
Choose your brochure size based on content volume. A4 for detailed catalogs, A5 for dynamic content, A6 for essentials. Consider A3 for impactful visuals.
Can I use PowerPoint on a Mac to create brochures?
Yes, PowerPoint is available on both Windows and Mac platforms, so you can design brochures on either desktop operating system.
Can I add interactive elements to my digital brochure?
Absolutely. You can use PowerPoint's hyperlink feature to add links to websites, other slides, or documents throughout your brochure. Buttons allow you to add clickable hotspots that trigger actions.
Summary
Designing an eye-catching brochure in PowerPoint is easy with the right templates and tools. Follow the tips in this guide to create a professional tri-fold or bi-fold brochure tailored to your brand. Plan your content, choose a template, add visuals, refine the layout, and export for printing or digital sharing. For an affordable PowerPoint alternative, WPS Presentation offers a robust set of free templates and features to craft stunning brochures that captivate your audience.
